Assignment 24A- Venture Capital for Pocket Straw

Assignment 24A-

Opportunity-

            The need for my product, which is a reusable straw phone case, is a necessity for not only the Earth but several market-groups that rely on these straws. The use of single-use plastic straws is something that is engrained in the minds of people today however, it is something that can be easily stopped. The need for this product lies within those who already use reusable straws or those looking to break into the market. The current market for products such as this one contains small cloth carrying cases or nothing at all, which leads to a lot of people using reusable straws to forget or lose them constantly. I am a perfect example of someone who constantly loses their straw because I can never find out which pocket or bag I put it in. However, if I was to have a phone case that I was able to store my straw in I would not have this issue. This would be huge for those who are already environmentally conscious but especially those within the community of people who have disabilities who require straws in order to drink. The need is significant because people do actually need to use straws and in cities like Seattle or in major corporations like Starbucks, single-use plastic straws will no longer be available which could pose major issues for them.

Innovation-

            The product would simply be a phone case, or an assortment of different styled phone cases, that have a spot where you can slide in your reusable straw and a place for a small cleaning wand. The phone case would allow you to essentially carry and clean your straw no matter where you go, allowing you to never forget or lose it again. I am unsure of the numbers behind the product currently because I do not know the logistics and numbers of producing the actual raw product.

Venture Concept-

            With major cities and companies deciding to stop giving away single-use plastic straws this is the perfect time for a product like this to hop on the wave. The use of reusable straws is something that is growing more and more everyday especially within the sustainability and disable communities. The market requires something better than a cloth carrying case that no one wants to lug around. Customers would switch to this product because it allows them to never forget or lose their straw because it will always be with their phone something people today will never leave or forget.