Assignment 8- Solving the Problem
Assignment 8A-
Solving the Problem
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My product is a phone case that stores a metal
or ceramic straw, plus a cleaning wand so that you can always carry it on the
go. This product would serve as both a protective case and a mode of transportation
for a reusable straw.
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The issue with current reusable straws is that
they are sort of annoying to carry on. Either because they are super small and
get lost in bags, or because they are bulky therefore obnoxious to carry
around. Therefore, creating something that can be used to easily carry a straw
around, that also comes with a way to clean it is an opportunity that needs to
be taken advantage of.
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Here are some versions of the idea that could
work-
1.
Phone Case: Using a phone case could be
effective just because everyone has a phone therefore it does not have a limit
on how many people could buy it. However, it could be difficult to market
because a lot of people use their phone cases as a way to show their personality
or they use a phone case that is super protective like a LifeProof case.
Therefore, it could be hard to market changing something that a lot of people actually
think a lot about.
2.
Retractable Metal Straws- Having a retractable
metal straw that could fit into a very small, square carrying case would be
perfect for those who do not want to change their phone case. This square would
be fairly flat therefore, fitting in any wallet or phone case. The benefit of
this is that it would be discreet, but the issue is that due to its size you
could lose it easily.
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I want to market a product that is used by both
people who are super environmentally conscious and people who throw Styrofoam cups
through their car windows while littering. The product should be marketable to
all walks of Earth because we all live on the same planet. This is an issue
that is constantly being brought up and is gaining traction therefore it is the
perfect time for this product to be released.
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I think people might be hesitant to buy it at
first if they do not know a ton about polluters like single-use plastics.
However, with this issue gaining traction and it becoming more and more “hip”
to actually care about the issue I truly believe it will succeed. We all live
on the same earth, and we only have one of them therefore it is the perfect
time to sell this product.
1.) Overall I think your post is great. It was very detailed and very concise. Regarding the information, I think it is a unique idea but i believe it would be hard to scale.
ReplyDelete2.) I like the idea of saving the planet. More and more people are being considerate of animals/the planet so it is a good time to market it. With the internet being so advanced you can advertise in front of the exact audience you want it to.
3.) The problem I see with the case itself is there are MILLIONS of competitors. Selling a straw is one thing, selling a phone case is another. Obviously you have a competitive advantage with the straw, but on the business side of the opportunity it might not show good numbers regarding opportunity cost in the long run.
Hey CJ...
ReplyDeleteI like the idea. I think that the idea of using re-usable straws is great for a variety of reasons and combining it with a product that most people use makes for a great combination. I don't want to sound negative, but my only concern as a consumer would be that if I were to use the straw in something other than water, the residue from the straw would eventually lead to stickiness inside of the slot on the case. You would definitely have to be sure to clean it well ad dry it off before putting away. Not a huge deal, but it could be for some people. Just a thought.